VoxVue Introduces New Software Platform for Management Insight and Decision-Making
Company Announces New Visual Modeling Software That Integrates Disparate Data With
Google EarthTM; Taps Into Powerful 3D Views and XML Blended Data
August 8, 2005, Waltham, MA. VoxVue Corporation
today announced general availability of the industry’s first software solution
enabling Google Earth users to blend their data to create insightful data models
to complement Google Earth. Users of VoxVue’s Bizscape software realize enhanced data
integration that delivers rich powerful data insight to make effective decisions.
VoxVue is targeting organizations in commercial real estate, architecture and engineering,
residential real estate, state and local government, intelligence and more.
VoxVue BizScape delivers on the promise of being a rich internet application
integrating the best the web has to offer with the power of client based computing.
Before today, the focus was on large applications and systems. But we have moved
into a new phase of distribution and availability of data. Combined with VoxVue’s
groundbreaking visual functionality users can understand information in context and make
choices based on the relative value they place on different data items.
BizScape uniquely leverages Google Earth’s ability to render 3D objects in a
geographically realistic setting. Using KML, an XML format used by Google Earth
to generate custom shapes and icons, BizScape sends location-tagged nodes to Google
Earth with the same vivid color, shape, size, and opacity used to convey meaning
in the BizScape model. Nodes grouped in a BizScape model to illustrate classification
can now be seen in parallel in Google Earth as objects arranged by location, with magnitude
and degree used in both views to deepen understanding. Filters used to sift through
the data objects and highlight connections in a BizScape view are communicated
simultaneously to Google Earth via KML, with eye-opening effect.
“Our users have guided us into this new phase of using data. We are confident that
both business and consumers will find applications that we have not yet considered,”
said John Morey, VoxVue CEO. “By combining data visualization and easy data access
across a broad spectrum of applications, a new marketplace is growing based on the
trust of the Google platform and innovation of tools like BizScape”.
About VoxVue
Founded in early 2002 and headquartered in Waltham, Massachusetts,
our innovative approach to improving business modeling and strategy
development through visual modeling software is winning acclaim
from strategy practitioners within the Global 10K and at leading
strategy consultancies worldwide. VoxVue has world-class domain
expertise in visualization, analytics and data integration. The
talented individuals at VoxVue form a unique team with deep experience
in developing and delivering creative software solutions to business
users and in leading strategy, operations, finance and business-development
initiatives for global 10K companies.
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